G-Star RAW in Afimall City

G-STAR RAW is a Dutch brand of men's and women's denim clothing, founded in 1989. The first denim collection, Raw Denim, was released in 1996, the distinctive feature of which was the unusual processing of the material and the use of rough denim fabric - thus the word "Raw" was added to the name, which means "raw" in English.

The distinctive feature of the produced material is its innovative approach, which distinguishes the brand’s product from the rest, and this is also where the main manifesto – Just the Product – originates, especially emphasizing the emphasis on the high importance of quality in production.

"RAW is not a noun, RAW is a verb," says head of imagination Pharrell Williams. For the first time in the history of the G-Star brand, RAW is not just about clothes when answering the question "What does RAW mean?"

The brand's popularity is due not only to its quality and careful approach to cutting - when creating each model of jeans, the brand creates a 3D model of them, literally approaching the process like an architectural bureau. Each pair is based on a complex cut design: jeans are twisted into a three-dimensional shape that is as close as possible to the structure of the human body, which makes the clothes comfortable and functional.

Denim, while remaining the core of the brand, is not alone in the range: along with jeans, dresses and overalls, the collections also include leather jackets and blazers, jumpers and blouses, each of which is perfect for creating a casual look.