I am a studio in Afimall City

"Fashion is not what we want to say, but who we are."

The I AM Studio brand is the founder of the middle-up segment of the Russian fashion industry. The concept of "affordable luxury" was thought out and implemented by the founder and chief designer of the brand Daria Samkovich at an early stage of its creation. The idea of developing casual models with bright designer accents is the DNA of the brand, which has become the key to the commercial success and image popularity of I AM Studio. Special attention is paid to quality parameters: all I AM Studio models are made from high-quality European fabrics in high-tech Russian factories. The key models of the I AM Studio collections are perfectly tailored coats; shirts, skirts and trousers with an impeccable fit; as well as dresses and vests that fit into the context of any wardrobe and, despite the bright fashion component, retain their relevance for several seasons.

The brand owes much of its prosperity and progressive development to its designer and founder. Having received an education in design, economics and fashion business, Daria Samkovich continued to improve her creative skills within the framework of her own project, founded immediately after completing her first higher education - in 2009.

Over the 10 years of its existence, the I AM Studio brand has become a key brand for many of the largest retailers in Russia and the Near Abroad, and has also taken its place as a must-have brand in the wardrobes of world-famous trendsetters.