The new Telegraph department store will soon open in the Afimall City shopping center . It will offer products from leading Russian manufacturers. Visitors will be able to purchase designer clothing, shoes, and accessories. The opening of the new department store was initiated by the Moscow government. It will primarily feature Moscow brands.
Telegraph covers 904 square meters, of which approximately 400 square meters are dedicated to the "Created in Moscow" section. The department store features 87 brands, including at least 50 Moscow-based brands.
Preferential terms are available for collections from Moscow designers, valid until July 2023. Moscow entrepreneurs are also guaranteed support to facilitate successful promotion.
The first Telegraph store opened in Rostov-on-Don. Its first Moscow location was in the Sokolniki Shopping Center. The department store, located in Afimall City, will be the second in the capital.
According to the press service of the Moscow Department of Entrepreneurship and Innovative Development, the selection process for participation in the project began in the second half of June 2022. Each application was thoroughly reviewed by an expert committee composed of leading creative industry experts. The key requirements for Russian brands to present their products at the Telegraph department store included releasing at least two collections annually and possessing a registered trademark.
