Betfred

Betfred is a British bookmaker operating since 1967. The business was founded and is still led by brothers Fred and Peter Don; the online platform was launched in 2004. The bookmaker is licensed by the Gibraltar Gambling Commission and the UKGC, and its network of betting shops in the UK comprises approximately 1,400 betting shops. Since 2011, Betfred has owned the leading British sportsbook, The Tote, and remains the largest independent bookmaker. Offices are located in the UK and Gibraltar, and the company employs over 10,000 people. The bookmaker focuses on English-speaking markets; there is no Russian-language version or local payment methods for the CIS countries, and players from Russia are prohibited.

Betfred's lineup covers major and niche sports, with statistics and exclusive markets available in addition to standard outcomes. In football, the selection for top tournaments reaches 200-300 markets, while less popular competitions offer around 100. In basketball, there are 40-80 options for regular matches and up to 80-120 for the NBA/Euroleague. In tennis, there are around 30-50 markets for minor tournaments and up to 80 for the majors. This balance is suitable for those who prefer a broad, yet unfussy, lineup from a reliable bookmaker.

The bookmaker's odds are average for the market: the overall margin is 5-7%. In football, the odds are competitive—the average margin is around 5.5%, while for the Champions League, Premier League, and other top leagues, it drops to ~4%, and for low-rating matches, it rises to 6.5-7%. In basketball, the margin is stable at ~7.5% (average odds), and in tennis, it's around 5.5%, which is attractive. Live betting is convenient: there are video streams, bets are accepted quickly, and the selection depth is close to pre-match; the average margin in live betting is around 8%, and odds changes are moderate.

Betfred is a bookmaker for those who value scale, regulation, and a clear selection. If you're looking for a large bookmaker with a traditional approach to betting and a proven infrastructure, Betfred is a reliable choice, subject to regional restrictions.