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Advertising on the IQ Quarter LED Art Object
Phone
Tower
Place
Three 5 × 3 m LED screens.
Surface
Three 5 × 3 m LED screens.
Passability
The venue reports 24,000 people per day.
Number of impressions
A 150-second loop; the venue lists at least 408 plays per day for a 15-second spot.
Technical requirements
Landscape MP4 spot from 15 seconds, without sound.
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IQ Quarter LED Art Object
A support structure with three LED screens facing different directions stands in the IQ Quarter central atrium. It is visible from levels 1 and −1 and from the escalator zone.
Where the art object is
The structure sits at the intersection of pedestrian routes in the atrium. Three faces make the message visible from both levels and the escalators.
Size and requirements
Each screen is 5 × 3 m. The venue lists a landscape MP4 spot from 15 seconds, silent playback and a 150-second advertising loop.
Preparing the campaign
Confirm dates, frequency, broadcast hours and current resolution. A single visual concept with a large central message works best across all three directions.
Questions and answers
How many screens are included?
Three LED screens facing different directions.
Where are they installed?
In the IQ Quarter central atrium, beside the escalators on levels 1 and −1.
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