Advertising on the Mercury Tower Media Facade

The LED media facade is installed on levels 67–68 of Mercury Tower and carries the message on four sides at once. The tower owner lists a total screen area of 1,350 m². The placement works as a high-rise city landmark.

Where the facade is visible

The screen faces four directions and is visible from major routes through central Moscow, including the Third Ring Road, Garden Ring, Kutuzovsky Prospekt, New Arbat and the embankments. Short messages and large graphics work best at long distance.

Preparing the artwork

The existing listing specifies a base size of 1280 × 1024. Ask for the current technical layout for each side and the safe areas before production. Keep essential text away from the edges and test contrast in a reduced preview.

How rotation is calculated

The tower owner calculates placement by minutes in a ten-minute loop. Provide campaign dates, duration and preferred share of the loop. The final frequency and broadcast hours are recorded in the media plan.

Questions and answers

Which levels carry the screen?

The tower owner currently lists the media facade on levels 67–68.

Does one spot appear on every side?

The message is broadcast on four sides. Confirm file requirements and synchronized playback before production.

Other advertising placements

• Media panels in the Mercury Tower office lobby
• All advertising placements