Advertising on 3D Media Pylons in Federation Tower Lobby

The 3D pylons in Federation Tower form a five-screen network in the main lobby and the passage toward Afimall. Four rounded vertical pylons stand near the entrances to the East and West lobbies, while one larger screen supports the route through the passage.

Network configuration

The surfaces are located in public routes inside Federation Tower.

• Network: five screens.
• Pylons: four rounded 1.5 × 2 m surfaces.
• Passage screen: 3.2 × 2 m.
• Spot: 10 or 20 seconds.
• Loop: 200 seconds.

Rounded creative

The curved surface can carry motion around an object and create a volumetric illusion. 3D is produced in the creative rather than generated by the screen. Text, logos and faces should stay in the flatter viewing zone.

Suitable campaigns

The network works for products with a recognisable shape: cars, devices, watches, beauty products, real estate and digital services. It also supports image campaigns, openings and events in Moscow City.

Technical delivery

Two MP4 masters are stated: 640 × 640 px for the rounded pylons and 1152 × 768 px for the passage screen. All versions need matching timing, colour and final frames. Up to 432 daily plays are stated; the exact synchronisation is fixed in the media plan.

Requesting placement

1. Provide the product, objective and dates.
2. Receive availability and layouts.
3. Prepare two masters or submit source materials.
4. Approve synchronisation and launch.

Terms depend on period, duration and the need for 3D production.

Questions and answers

Is 3D mandatory?

No. Flat graphics adapted to the curve are also suitable.

Is one file enough?

No, two resolutions are stated for the pylons and passage screen.

Which duration can be used?

Ten or twenty seconds, subject to the media plan.