Advertising on 44 Screens in Federation Tower Lift Zones

Advertising in Federation Tower lift zones is displayed on a network of 44 digital screens. The surfaces accompany employees, tenants and visitors on their daily routes and reach viewers while they wait for a lift.

Location and network

The screens are located inside Federation Tower at 12 Presnenskaya Embankment. Each surface is approximately 1.2 × 1 m.

• Network: 44 screens.
• Size: about 1.2 × 1 m.
• Spot: 10 seconds.
• Loop: 100 seconds.
• Stated frequency: up to 576 plays per day.

Suitable campaigns

The network is suitable for services, restaurants, real estate, banks, healthcare, fitness, events and business products. Local offers should include a clear tower, floor or nearby landmark.

Creative requirements

A ten-second video should show the product immediately, keep the main line visible and end with a clear action. A QR code may be used if it is large and remains on screen long enough, but the message must not depend on scanning.

Request the exact resolution and MP4 parameters before editing. Confirm how the 44 screens are distributed in the media plan.

Requesting placement

1. Provide the product, objective and dates.
2. Receive network availability and the template.
3. Submit a ten-second video or sources.
4. Approve rotation and launch.

Terms depend on period, duration, rotation and adaptation.

Questions and answers

Will the campaign run on all 44 screens?

The confirmed media plan specifies the network volume and distribution.

Can a QR code be used?

Yes, if it is large, high-contrast and held on screen.

What video is required?

A ten-second version prepared for the exact screen specification.