Advertising on the Horizontal Media Façade of Northern Tower

The horizontal media façade on Northern Tower occupies the upper part of the south side. The 48 × 20 m screen has an area of 936 m² and is visible on the approach to Moscow City. It is intended for large images and concise video messages that remain clear from a distance.

Location and specifications

The surface is located at 10 Testovskaya Street on the south façade of Northern Tower.

• Size: 48 × 20 m.
• Area: 936 m².
• Resolution: 3072 × 1248 px.
• Minimum duration: 15 seconds.
• Loop: 300 seconds.

Creative format

The surface is wider than 16:9. A regular video should be recomposed rather than stretched or mechanically cropped. Panoramic movement, one large product and a short headline work well. Small disclaimers and several offers reduce readability.

Suitable objectives

The façade is used for launches, image campaigns, real estate, automotive, technology, premium retail and event announcements. It may be the main placement or part of a route through Moscow City, but each video must remain understandable on its own.

Playback and delivery

Up to 288 daily plays are stated for the 300-second loop. Actual operating hours, frequency and availability are fixed in the media plan. Request the current MP4 template, codec, frame rate and legal requirements before export.

Use strong contrast, safe margins and a final frame held long enough to read the brand. The video must not rely on sound.

How to request placement

1. Provide the product, objective and period.
2. Receive availability and the layout.
3. Submit a finished video or source materials.
4. Approve the media plan and launch.

Terms depend on dates, duration, frequency and adaptation work.

Questions and answers

Will a 16:9 video work?

Only after adaptation to 3072 × 1248 px.

How often is it shown?

Up to 288 daily plays are stated; the plan confirms the exact frequency.

What is needed first?

The objective, dates and information about the creative.