Advertising on Inter-floor Screens in Federation Tower

The inter-floor screens in Federation Tower are located on the lower level beside the escalators. Four digital surfaces face people moving between floors and passages. The format combines a wide indoor screen with a relatively long viewing time.

Location and specifications

The screens surround the escalator area on level −1. The operator’s materials state 10 Presnenskaya Embankment, building 1; the exact access point is confirmed before launch.

• Network: four screens.
• Panel size: 3 × 1 m.
• Resolution: 1152 × 384 px.
• Spot: 15 seconds.
• Loop: 150 seconds.

Wide 3:1 format

A standard 16:9 video must be recomposed for the 3:1 ratio. Use a panoramic layout, one large object and a single-line headline. Each screen should carry a complete message even if the network is synchronised.

Suitable campaigns

The location suits restaurants, services, real estate, banks, healthcare, fitness, events and business offers in Moscow City. Local advertising should show a clear tower, floor or nearby landmark.

Playback and delivery

A 150-second loop, a 15-second spot and up to 576 daily plays are stated. The media plan confirms distribution across the four screens. Prepare a 1152 × 384 master that works without audio and remains readable from an escalator.

Requesting placement

1. Send the product, objective and period.
2. Confirm the four-screen network.
3. Receive the template and prepare the video.
4. Approve the media plan and launch.

Terms depend on dates, duration, network volume and adaptation.

Questions and answers

Can a regular horizontal video be used?

Only after adaptation to 1152 × 384 px.

Where are the screens?

On the lower level around the inter-floor escalator zone.

What is the spot length?

The stated duration is 15 seconds.