Advertising on the iCube 3D Media Cube near OKO Tower

iCube is a four-sided digital media cube with a total area of 150 m². It stands at the entrance to Moscow City, between OKO and OKO II. The display supports static visuals, 2D video and adapted 3D content.

Where is the iCube media cube?

The landmark address is 21, Building 1, 1st Krasnogvardeysky Proezd. The structure is next to the road and pedestrian routes between the towers. It is seen by drivers, taxi passengers, employees and visitors to the business district.

The screen is positioned at street level, so the message must be easy to read from short and medium distances. For vehicle traffic, one large visual and a short line work best.

• Format: four digital sides with rounded corners.
• Total area: 150 m².
• Resolution: 3072 × 960 px.
• Spot length: 15 seconds.
• Schedule: broadcast hours and the night format are confirmed before launch.

How the display works

The image wraps around the media cube, while the rounded corners connect adjacent sides. Viewers usually see two sides at the same time. A logo, face or product should not sit directly on a curve because its proportions and legibility may change.

The stated video requirements are MP4, 3072 × 960 px, 60 frames per second and no audio. JPEG is accepted for static artwork, with a maximum file size of 500 MB. A separate static frame may be required at night. Request the current template and confirm the broadcast schedule before production.

The final file is checked on a layout of all four sides. This shows where each panel ends, where the next one begins and which elements cross a curve. Separate versions of the same concept can be prepared for daytime and night-time display.

Which campaigns suit iCube?

The format can be used for a product launch, brand campaign, premiere, opening or service announcement. It suits real estate, finance, technology, automotive, business services, retail and other categories permitted by law and the site rules.

Several viewing directions allow a story to continue onto the next side. Detailed terms are better placed on a landing page; the display itself should carry the product, brand and one clear message. Results depend on the campaign period, frequency and creative quality, so unverified traffic figures are not used on this page.

For campaigns with several messages, prepare a series of short spots in one visual style. Each spot should also work on its own because a viewer may see only one play.

Should you choose a 2D or 3D spot?

A 2D creative is faster to produce: use a large object, a high-contrast background, a short line and a clear final frame. Keep all key elements inside safe zones and away from rounded corners.

Naked-eye 3D requires a dedicated scene and perspective calculated for the main viewing point. The effect is most useful when the product shape or movement benefits from depth. If the message contains extensive copy, prices or conditions, conventional graphics will be easier to understand.

How to prepare the artwork

Before production, request the technical template, current schedule and rules for mandatory information. The spot must work without audio and without being watched from the first frame. After storyboarding, check how the image crosses every corner.

Legal copy, age ratings and other mandatory information should be included before final export. The text must remain legible from the road and stay within the safe area.

Submit the final file and a still frame for technical review. If the material does not meet the layout, frame-rate or site requirements, it will need to be exported again.

How to book advertising on iCube

The price depends on the dates, campaign duration, play frequency and whether the artwork is ready. Production of a 3D scene or adaptation of an existing spot is quoted separately.

1. Specify the product, objective, preferred dates and campaign duration.
2. Receive availability confirmation and the technical template.
3. Provide the final file or source materials for adaptation.
4. Approve the daytime version and, if required, the night-time version.

If exact dates are not available, specify the month and approximate duration. The manager will check available periods and prepare a quote.

Once the dates are approved, the play frequency, broadcast schedule and file-delivery deadline are confirmed separately.

Questions and answers

Can I use a standard horizontal video?

Yes, after adaptation to the 3072 × 960 px layout. Key elements must not be placed on the corners.

Is 3D creative mandatory?

No. iCube supports standard video and static images.

Can animation run at night?

The night-time mode is confirmed before booking; a static frame may be required.

What information should I include in the request?

Provide the brand or product, campaign objective, preferred dates, placement period and whether a finished spot is available.