Advertising on the 3D Media Cube near Eurasia Tower

The 3D media cube near Eurasia Tower is located at 10 Presnenskaya Embankment, between Eurasia and Federation Tower. Two curved digital surfaces form a prominent corner with a total area of 370 m². The location is designed for contact with people moving between towers, offices, galleries and metro stations inside Moscow City.

Location and specifications

The structure stands on a technical building in the internal passage. Viewers approach it from Eurasia Tower, Federation Tower and neighbouring pedestrian routes. The screen is seen from short and medium distance, and the curve connects the two main planes.

• Address: 10 Presnenskaya Embankment, Moscow.
• Format: two curved digital surfaces.
• Area: 185 m² per side, 370 m² in total.
• Main surface: 22.24 × 7.68 m.
• Additional LED strip: 25.12 × 0.96 m.

How the corner composition works

A story may start on one plane, pass across the curve and continue on the other. The narrow LED strip can support the main composition or carry required information; its exact use is defined by the technical layout.

Viewers rarely watch the full cycle. One product, a short line and a clear final frame work better than several equal messages. Standard horizontal video must be adapted to both screens, the curve and the additional strip.

2D and 3D creative

Naked-eye 3D requires a scene calculated for a selected viewing point. The object may appear to sit inside the screen or move beyond its edge. A regular video does not create this effect automatically.

The main viewpoint, perspective and safe areas should be selected before production. 3D is useful when depth helps explain the product; for text-heavy offers, clear 2D graphics are often easier to read.

Suitable campaigns

The surface is used for launches, image communication, collection premieres, services and event support in Moscow City. Real estate, finance, technology, automotive, premium retail and business services can benefit from the location when the creative has one strong visual idea.

The media cube may work alone or as part of a route with other screens. Each message should remain understandable on its own, because a viewer may see only one placement.

Preparing the material

Check that the main object remains visible on each side and in the combined corner view. Do not place faces, packaging, logos or important text directly on the curve. The story must work without audio and without being watched from the first frame.

Request the current layout before editing. Confirm resolution, duration, codec, safe areas and the role of the lower LED strip. Allow time for technical and content review before launch.

Requesting placement

Terms depend on dates, campaign length, inventory, frequency and creative readiness. Production or adaptation is a separate stage.

1. Send the product, objective and preferred period.
2. Receive availability and technical requirements.
3. Provide a finished video or source materials.
4. Approve the creative, media plan and launch.

Questions and answers

Can an existing video be used?

Yes, after checking proportions, safe areas and the additional LED strip.

Is 3D required?

No. Standard video and motion graphics are supported.

Will 3D look identical from every direction?

No. Perspective is calculated for the main viewing point.

What is needed for a calculation?

The product, objective, dates, duration and information about creative readiness.