Advertising on the North Media Façade of Northern Tower

The north media façade on Northern Tower faces transport routes outside the central part of Moscow City. The 48 × 20 m screen covers 936 m² and is visible from the direction of Zvenigorodskoye Highway, the Third Ring Road and 2nd Krasnogvardeysky Passage. It is a separate surface with its own media plan.

Direction and specifications

The screen is installed on the north side of Northern Tower at 10 Testovskaya Street.

• Size: 48 × 20 m.
• Area: 936 m².
• Resolution: 3072 × 1248 px.
• Minimum duration: 15 seconds.
• Loop: 300 seconds.

Why it is a separate placement

The north and south façades have similar technical parameters but face different traffic flows. They may share a visual style while carrying different final messages for arrival and departure routes.

Suitable campaigns

The surface works for brand awareness, product launches, real estate, automotive, finance, technology and event support. Use one large visual and a short line; small QR codes and several offers are not suitable for road viewing.

Playback and creative

Up to 288 daily plays are stated for a 300-second loop. Actual hours and frequency are confirmed before launch. Prepare a dedicated 3072 × 1248 MP4, use safe margins and make the story understandable without sound.

Requesting placement

1. Describe the product, objective and route.
2. Provide dates or an approximate month.
3. Receive availability and the current template.
4. Submit the file and approve the launch.

When requesting both façades, specify this in one application so the plans can be coordinated.

Questions and answers

Is this the same as the south screen?

No, it is a separate north-facing surface.

Can one video be used on both?

Yes, but adapting the final message to each route is recommended.

What affects the calculation?

The period, duration, frequency and creative readiness.