Advertising on Screens in Federation Tower Lift Lobbies

Federation Tower has seven landscape screens in lift lobbies on levels 1 and −1. People see them as they approach the lifts or wait for a car. Placement in these lobbies is booked separately from advertising inside the lifts.

Designing for the waiting area

A visitor may arrive halfway through a spot and leave as soon as the lift doors open. Repeat the brand and offer in key frames. If you are producing a longer spot, split it into short scenes that make sense on their own.

Video format for lift lobby screens

The network specifies a silent landscape MP4 at 1280 × 480. Listed spot lengths are 15, 30, 45 and 60 seconds. Check contrast and readability from the back of the lobby. Add captions if the original depends on speech.

What to confirm when booking

Ask for the list of screens by level, available dates and the schedule. Have the media plan specify where the spot will run and whether the quoted frequency is per screen or for the network. The advertising loop is 150 seconds.

Questions and answers

Can I choose screens on just one level?

That depends on the available packages. Name the preferred level in your request and ask which screens the package includes.

Do the screens play in sync?

The public specification does not state whether playback is synchronized. Confirm it before editing if the creative depends on it.

Other advertising screens nearby

• 44 screens inside Federation Tower lifts
• Federation Tower main lobby advertising