Advertising on the Federation Tower West Media Facade
Phone
Tower
Place
Surface
Passability
Number of impressions
Technical requirements
Federation Tower West Media Facade
The media facade is installed on levels 4–5 of Federation Tower West, above the apartment entrance. Sixty restaurant and Nebo fitness club are nearby. The screen faces the outdoor Moscow City grounds and parking area.
Where the screen is
The surface is built into the glazed corner above the entrance. It is visible from the plaza, parking area and buildings opposite. Viewers approach from below, so keep the main object near the centre of the frame.
Preparing the spot
The listed artwork size is 1344 × 544 and the spot duration is 30 seconds. Because the screen wraps around a facade corner, request the current zone map and test the transition between planes before production. Avoid fine text and important details near the edges.
What to confirm before placement
Specify the Federation Tower West media facade, campaign dates and duration. The advertising loop is 150 seconds. Record the final frequency, broadcast hours and file requirements in the media plan.
Questions and answers
Where is the media facade?
It is on levels 4–5 of Federation Tower West, above the apartment entrance.
Can I use a standard landscape video?
Ask for the surface map first: the screen wraps around a corner, so essential elements must account for the transition between planes.
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