Advertising on the Catcher Media Cube in Moscow City

The Catcher media cube is located at 8 Presnenskaya Embankment, next to the City of Capitals towers. Four digital façades wrap around the building, making the creative visible from several routes inside Moscow City. The total screen area is 304 m². The format is suitable for product launches, image campaigns, collection premieres and prominent announcements.

Location and viewing conditions

The structure stands on the square beside City of Capitals. Office workers, residents, restaurant guests and visitors to Moscow City pass nearby. The screens are viewed from short and medium distance, so a person can recognise the product, movement and main message while walking toward the towers.

• Address: 8 Presnenskaya Embankment, Moscow.
• Format: four digital façade screens.
• Total area: 304 m².
• Long sides: 15 × 8 m.
• Short sides: 4 × 8 m.

How the surface works

The material is displayed on four sides. A story may continue around a corner or use separate compositions for the long and short planes. A standard 16:9 video cannot simply be stretched: it must be rebuilt for the proportions, joints and safe areas of the structure.

For a convincing volumetric effect, the scene is designed for a selected viewing point. Large forms, a clean background and controlled motion work best. 3D is not automatic; it requires a dedicated storyboard, perspective setup and a preview on the exact technical layout.

Suitable campaign objectives

• launching a new product or collection;
• an image campaign in Moscow’s business district;
• announcing an opening, premiere or limited offer;
• supporting a presentation or business event in Moscow City;
• running a 3D creative designed for the building corner.

The result depends on campaign duration, frequency, offer and creative quality. The screen should carry one clear idea; detailed terms are better placed on a landing page.

Creative requirements

Use one main object, a short line and a readable final frame. Important text, faces and packaging should not cross a corner. The video must work without sound and remain understandable even if the viewer joins it halfway through.

Before delivery, check contrast in daylight and at night, the position of mandatory legal information, the scale of the logo and the continuity of the image across all four sides. Request the current layout, resolution, codec, duration and file-size limits before final export.

How to request placement

Terms depend on dates, campaign length, frequency and creative readiness. Production or adaptation is calculated separately.

1. Send the product, objective and preferred dates.
2. Receive availability and current technical requirements.
3. Provide a finished video or editable source materials.
4. Approve the creative, media plan and launch date.

If dates are not fixed, indicate the month and approximate duration. The manager will check available periods and prepare a calculation through the existing request form.

Questions and answers

Can a regular video be used?

Yes, after adaptation to the four planes, their proportions and joints.

Is 3D mandatory?

No. Standard motion graphics and flat video are also suitable.

Can different images appear on different sides?

This depends on the playback scheme and must be confirmed before production.

How are terms calculated?

Send the dates, duration and information about the finished creative.