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Algorithms and Art: Reimagining the Moscow Towers Lobby in Moscow-City

11.10.2023
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Algorithms and Art: Reimagining the Moscow Towers Lobby in Moscow-City

The winner of the competition to create an art installation for Moscow Towers in the Moscow-City International Business Center has been announced. The announcement was made by the capital's senior architect, Sergey Kuznetsov.

The project made extensive use of algorithmic design to skillfully integrate art and the building's architectural design. The Moscow Towers lobby will be transformed thanks to a competition among four outstanding artists. The winner was Andrey Berger, renowned in the international art world.

Лобби Moscow Towers в ММДЦ 'Москва-Сити'

Ars Nova organized this event, with the support of the Makrofabrika/Struktura consortium. The interior design, featuring art details, was developed by the UNK interiors group, inspired by the motif of penetrating light.

The main part of the lobby will be adorned with a 15-meter kinetic installation, and the residential area will feature a metal mural. Yulia Tryaskina of UNK interiors emphasized the importance of the project for the Moscow-City International Business Center, which has previously lacked large-scale art installations.

Лобби Moscow Towers в ММДЦ 'Москва-Сити'

The competition partners were tasked with using metal elements, and Berger's entry emerged as the winner. His vision was a Gothic glow that blends architecture and art.
Kuznetsov emphasized the use of modern technologies in the project. This allowed architects and artists to combine their efforts and enhance the value of the project. The Moscow Towers lobby will become not just a pedestrian hub but also a cultural magnet.

Лобби Moscow Towers в ММДЦ 'Москва-Сити'

Andrey Berger expressed gratitude for the opportunity to be part of such a large-scale project and emphasized the challenge of combining his art with architectural requirements.
The collaboration between architects and artists demonstrates a successful combination of creativity and innovation. The use of algorithmic design allowed for the creation of a unique and harmonious work that draws attention to Moscow City.

Лобби Moscow Towers в ММДЦ 'Москва-Сити'

In conclusion, Kuznetsov expressed hope that this art object will become a symbol of contemporary Moscow art, linking past and present, tradition and innovation. His goal is to make Moscow City not only a business center but also the city's cultural core.

Previously, we wrote about the 12-meter cloud project in the new Moscow Towers and the tower’s original entrance group.



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