The Catcher concept store will be decorated with media facades, the total area of which will reach 302 sq. m.
Led Production, the company that owns the screens located in Moscow City, and HD Outdoor have digitized the Catcher concept store and will soon be ready to offer advertisers a new format for advertising placement: three-story digital surfaces.
There will be four media facades, with a total area of just over 302 square meters. The screens have a minimum pixel pitch of 12x12 mm and are equipped with Wi-Fi sensors from a renowned manufacturer, Quantum. They will be used to collect statistical data and manage media metrics. The CPT for inventory in the concept store will not exceed 300 rubles.
The Catcher concept store is located in close proximity to the City of Capitals complex and the Afimall shopping center . Although the City's daily footfall reaches 175,000 people, this location makes advertising particularly advantageous, as the largest number of people pass by the Catcher store each day. Considering that 93% of the City's total audience is of middle or high income, advertisers using media facades are targeting not only a large audience but also the most affluent audience.
HD Outdoor plans to launch its first advertising campaigns as early as August. As a reminder, it previously acquired a stake in BackAd, a platform for placing advertising materials on media backpacks.
